Consumer

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Economics and marketing

The consumer is the one who pays to consume goods and services produced. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution.

Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.

Law and politics

The law primarily uses the notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users. A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business. As of all potential voters are also consumers, consumer protection takes on a clear political significance.

Latest News for: Expert consumers

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Trump auto tariffs start Thursday. What does this mean for Long Island consumers?

Newsday 02 Apr 2025
A new tariff on foreign-made vehicles set to go into effect Thursday could hit Long Island drivers in their wallets, but experts say consumers looking to buy or trade in a new car should exercise due diligence to help mitigate costs....
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MERC stays own ‘historic’order, earlier power tariffs remain

The Times of India 02 Apr 2025
This means consumers will have no idea about power tariffs as MERC the order would be implemented retrospectively from April 1,' said Goenka.Another power expert, Mahendra Jichkar, said that MERC should not dilute its order. 'The recent order was historic as tariffs for all the consumers were being reduced....
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Trump’s latest tariffs start today. What are tariffs? How they work

Florida Today 02 Apr 2025
Tuesday is Liberation Day, according to President Donald Trump, when he is expected to announce a massive tariff program against every major country, kicking off a global trade war that experts and consumers fear could cost Americans ... Experts say that Trump's back-and-forth ......
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OBLUE Welcomes Two World-Renowned Experts to Expert Endorsement Council

GetNews 02 Apr 2025
OBLUE, North America’s premier natural supplement brand, recently announced the appointment of two distinguished experts as its expert endorsers ... This unwavering commitment to scientific excellence ensures the delivery of safe, efficacious dietary supplements to consumers worldwide....
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Do not give pre-school children drinks with artificial sweeteners, parents told

The Daily Telegraph 02 Apr 2025
Parents have been told not to give pre-school children drinks laden with artificial sweeteners by experts advising the Government. Younger children – typically those under the age of five – are already advised not to consume sugary drinks ... For older children, sweeteners “may help reduce sugar intake”, experts said....
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Young children should avoid drinks with sweeteners, experts say

AOL 02 Apr 2025
Pre-school children should not be given drinks laden with sugar or artificial sweeteners, experts have said. Younger children – typically those under the age of five – were already advised not to consume sugary drinks ... But for older children sweeteners “may help reduce sugar intake”, experts said....
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Consumer groups push harm reduction, real-world evidence in tobacco control

Manila Standard 02 Apr 2025
Consumer advocacy groups asked the World Health Organization’s Framework Convention on Tobacco Control (WHO-FCTC) to incorporate harm reduction strategies into global tobacco control policies ... 20 Harm-Reduction Lessons the FCTC Should Take Note Of,” calls for the inclusion of harm reduction experts and consumers in FCTC discussions....
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Why Food Prices May Not Drop Despite Removal of the Consumer Carbon Tax

The Epoch Times 02 Apr 2025
The impact of Ottawa’s decision to drop the consumer carbon tax to zero may not be noticeable on the prices of items in grocery stores, a food security expert says....
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Thousands of Ford Kuga hybrid drivers ‘left in limbo’ after fire risk warnings

AOL 02 Apr 2025
Owners unwilling to wait indefinitely for a repair could demand a courtesy car or a refund, according to the consumer rights expert Martyn James. The Consumer Rights Act entitles consumers to a repair, replacement or refund if a purchase is not as described, fit for purpose or of satisfactory quality....
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Trump unveils sweeping global tariffs

Oelwein Daily Register 02 Apr 2025
But many experts warn the tariffs risk triggering a recession at home as costs are passed on to US consumers, and a damaging trade war abroad ... Trump has had a long love affair with tariffs, insisting in the face of experts that they are a cure-all for America's trade imbalances and economic ills....
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Trump unveils sweeping tariffs on countries around the world

The Peninsula 02 Apr 2025
But many experts warn the tariffs risk triggering a recession at home as costs are passed on to US consumers, and a damaging trade war abroad ... Trump has had a long love affair with tariffs, insisting in the face of experts that they are a cure-all for America's trade imbalances and economic ills....
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Why you don't want to follow this bad social media advice on Social Security payments

Detroit Free Press 02 Apr 2025
Social Security payments are specially coded when sent to the consumer’s account, according to banking experts, so your bank can identify and protect those benefits from certain types of garnishment ... But it's time for more protections for consumers from such schemes ... experts....
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Patients still left largely in the dark about hospital prices

The Oregonian 02 Apr 2025
The goal is to force hospitals and health insurance companies to make it easier for consumers to compare the actual prices of medical procedures and prescription drugs ... What followed was, to consumer advocacy groups, a disappointment ... The information has been a challenge for even experts in health care pricing to navigate, let alone consumers....

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